TOward2030: Street Art and Sustainability in Turin

Today, Turin is home to 18 extraordinary urban murals, created by some of the world’s most renowned international street artists. Each mural interprets one of the 17 United Nations Sustainable Development Goals (SDGs). This unique urban route, known as TOward2030, is the result of a collaboration between the City of Turin and Lavazza. It is an unprecedented urban art project with a global vision, combining culture, creativity, and social commitment.

The TOward2030 project was created to communicate and amplify the messages of the international Sustainable Development Goals, bringing sustainability into the streets and closer to people’s everyday lives, while encouraging reflection and concrete action. Each mural tells a story, conveys universal values, and invites viewers to consider how daily actions can contribute to a fairer and more responsible future.

Over the past twenty years, street art in Turin has played a key role in urban and social regeneration. Artistic interventions have transformed neighborhoods, improved environmental quality, and created vibrant, inclusive public spaces. With TOward2030, urban art becomes more than decoration: it turns into a powerful tool for change, blending aesthetics with social meaning in a cultural journey accessible to everyone.

The project also represents a true call to action. The universal language of street art becomes a vehicle for raising awareness among citizens and visitors about the urgency of adopting sustainable practices in everyday life, promoting a culture of environmental, social, and economic responsibility that is more relevant than ever.

Taking part in the tour means immersing yourself in a complete cultural experience—admiring the artistic mastery of the street artists, understanding the universal messages of the SDGs, and experiencing the strong connection between art, innovation, and commitment to the planet. This urban itinerary is not only an original way to explore Turin, but also an invitation to reflect and actively participate in building a sustainable future.

TOward2030 demonstrates how street art can become a powerful means of education, inspiration, and engagement, transforming the city into an open-air museum where each mural tells stories of hope, responsibility, and global creativity. An experience to be enjoyed step by step, combining art, culture, and awareness, and leaving a lasting impression on anyone who wishes to discover Turin from a new and sustainable perspective.

Accessibility and usability for travelers with specific needs

The tour is accessible to travelers with physical-motor disability, preferable the presence of a companion as the territory has some challenging slopes or slight movement difficulties.

The program results particularly interesting to travelers with sensory disabilities as the pleasures of the palate are exalted.

The tour presents a good level of interactivity between the traveller and the narrative voice, a reason that can be of great interest in the presence of sensory disabilities.

On recommendation of the traveller we evaluate any type of “food attention” in order to guarantee a suitable and qualitatively adequate service to your needs.

We are at your disposal for further information and to answer every of your needs.